Later on that day you get back to your office and you’re ready to start due diligence so you can follow up with the seller lead. Lo and behold, that scrap piece of paper that you wrote the seller’s information on is nowhere to be found.
Sure you could look at your call log and call the seller back to ask for their information again. But that sure does make you look flakey… and keep in mind this is someone that you want to trust you to buy their home.
That’s possibly money down the drain in marketing dollars for that lead, weakened rapport, and potential lost profits for a deal that you may have let slip away on a scrap piece of paper.
Not a good look.
Or maybe you can relate to this…
You’ve been receiving investor-buyer leads from your website on a weekly basis. Which is awesome, because you can’t sell investment properties if you don’t have someone to buy them.
You follow up with your leads on the phone to build rapport and to take notes in your handy-dandy notebook on exactly what type of homes they’re looking for.
Sounds good so far, right?
Then one day you work out a deal to get a couple of properties under contract from a motivated seller. Perfect.
Here’s where the milk goes bad… you can’t remember which of the investor-buyers you’ve been speaking with over the past few weeks would be a good match for the homes you just got under contract.
So you spend hours, scouring through your notebooks where you wrote investor-buyer information. By the way, those notebooks also contain your weekly grocery list, your honey-do list, notes from webinars you attended, and your daily to-do list.
Needless to say, it’s a less than ideal situation that’s costing you time and money.
If you’re a wholesaler, fix-and-flipper, landlord, or property manager – the livelihood of you and your family depends on your ability to follow up with buyers, sellers, tenants and investors in a professional and timely manner.
That’s hard to do if you’re relying on sticky notes, scrap paper, and notebooks to be your central intelligence.