From showing off your culinary skills, to staying in touch with loved ones, to building a virtual farm — the activities available on social media are as eclectic as they are numerous. One social media use that every entrepreneur should be taking advantage of is the possibility for promotion and marketing.
As a realtor, you yourself are an entrepreneur — and marketing yourself to potential clients is just as much a part of the job description as selling homes. So if you are new to the social media game, the time to start benefiting from the all that the web offers is now. Here are a few tips that can help realtors run better social media marketing campaigns.
Facebook boasts more than 1.8 billion monthly active users. Twitter and Instagram combine for another billion monthly active users. Altogether, there are probably more active social media accounts than there are people on earth! The point is, if you want to have any hope of succeeding as a marketer, you need to narrow down your audience and target them carefully. (If not, then the public that you are dealing with is simply too big and too diverse, and your message will never be relevant to anyone in particular!)
Choosing the social media networks you use, narrowing down the characteristics of your potential clients, and geo-targeting your ads are all a few good methods of doing this. In the end, social media is just like every other kind of marketing: the more you know about your ideal customers, the better.
Promote Your Neighborhood and Get Involved in the Local Community.
This is a wonderful social media strategy for realtors for many reasons. First and foremost, it can help pique interest in the properties that you are selling in said neighborhood/community. Secondly, it does so without seeming like an overly-direct and pushy advertisement for your business. And finally, it can help your former clients get involved in their new community and find the beautify in their new neighborhood — and this boosts your customer satisfaction!
Post Your Listings.
This one might sound like a no-brainer, but it can be surprisingly effective, so it is worth stating. Post photos of the properties that you are selling, along with basic information about the property and contact information for yourself. You have nothing to lose, and lots of sales to gain!
Offer Useful Information
As a realtor, you have lots of industry information that clients are desperate to know! Offering staging tips, blogging about the home buying process, or telling first-time home sellers what they can expect are all great ways of generating sincere interest in your posts — and, therefore, generating sincere interest in your brand!
Want to learn more about the most effective ways to promote your realtor business? Looking for someone who can help you run important parts of your marketing campaign such as social media pages? Then you could benefit from Better Your Best Labs! Visit us online today to learn more!