Who is Ryan Johnson?

I think an introduction of myself is needed to kick things off.

Ryan Johnson

Ok, so where do I start…

I’m the proud daddy of 2 young and enthusiastic boys, I’m an avid sports fan, a true foodie to my core, and I currently live in Indianapolis, IN.

As far as business is concerned, I BLEED entrepreneurship. I know it sounds gross, but if you stuck me with a needle…on second thought, just believe me.

I’ve owned my real estate investing business since 2003 and my real estate brokerage since 2005.

I haven’t always been a business fanatic. When I was growing up I did exceptionally well in school and my family always said “Ryan is going to be the doctor in the family.” That seed was planted in my head so when I went to college I was a biology pre-med major and chemistry minor.

My senior year I realized that I really didn’t love the medical route I, and I was just going through the motions because I was making good grades and didn’t want to disappoint my family. But, by then it was too late to switch paths (at least that’s what the status-quo devil on my shoulder told me).

Changing Gears

To make a long story at least a little shorter – after a stint in dental school I finally decided to follow my passion and pursue business. I attained my MBA and graduated with a concentration in finance and entrepreneurship.

So you may ask, where does real estate come in?

Well, after I graduated I was in pharmaceutical sales for a couple of years and that was long enough for me to know that I absolutely had to be true to myself and be an entrepreneur. I needed to do my own thing, be creative, build something, create value – I needed to make my own rules and pave my own path.

That’s when I first fell in love with real estate investing. I started reading every book I could find, going to every seminar I could attend, and I sought out mentors to accelerate my learning curve – this was in early 2003.

And by November of 2003 I purchased my first rental property – a 2-bedroom duplex on 510-12 Gray St. You never forget your first 🙂

Two years later I owned over 60 doors (a mix of multi-units and single family homes) and I was generating enough monthly income to dwarf what I was making in my 9-5 pharmaceutical sales job.

So, on March 15, 2005 I fired my boss, followed my heart, and became a full-time entrepreneur.

Honing My Craft

It didn’t’ take long before I got really good at identifying, evaluating and purchasing properties – to the point that I started teaching other people to do it and people started buying properties from me as well.

Investors came to me not only in my local market, but in other markets such as California, Hawaii, and even Hong Kong – because Indianapolis has such affordable houses and good returns on investment. It also helped that I had good systems in place to provide properties to my buyers.

I’m very blessed, and I give God all the glory that despite the ups and downs of the real estate market over the past decade, my company has not only survived, but thrived.

It’s Not How You Start It’s How You Finish

I’m going to be perfectly candid with you. I experienced the good, the bad, and the ugly. I’ve gone from making high five figures each month and having a local staff of 10 people, to bankruptcy and having to start all over by myself.

I say that not to have a pity party. Because to be honest, I wouldn’t trade those experiences for anything in the world. The trials I experienced have made me into the man I am today and helped create the business I currently love to operate.

start & finish

The pitfalls put me in a position to be a more knowledgeable advisor to my clients and help them make optimal investment decisions. It forced me to be more creative and color outside the lines in order to come up with innovative solutions for the people I work with. And it helped me become a better leader.

And maybe most importantly, I shifted to a serve first mentality which made all the difference.

Now my business is more agile, innovative, profitable and more fun than it’s ever been. And I couldn’t be more blessed and thankful.

Enough of the Intro, So What’s This BETTER YOUR BEST LABS Blog About?

So, if you’re still with me after that transparent intro into who I am, then you’re probably wondering – “what the heck is this blog about?”

I’m creating this Better Your Best Labs blog for one main reason. To provide value and pay it forward.

I feel like after over a decade of real estate investing I have some insights that I can provide to you and other investors that can be of value and either give you the kick in the butt to make something happen in your investing business, or provide you the little golden nugget to take your business to the next level.

A lot of what I will focus on is what we’re doing in our real estate investing business, especially when it comes to using cool tools, tech, systems and strategies to run a more efficient and profitable business.

And a big emphasis will also be the marriage of real estate investing + systems + digital marketing.

Survival of the Fittest

Part of the reason for my focus on real estate investing + systems + digital marketing is because I feel like in this day and age, if you aren’t implementing digital strategies and systems in your business (virtual assistants, CRMs, social media, content marketing, email marketing, squeeze pages, retargeting, etc) then you’re setting yourself up for the same fate as the T-rex – EXTINCTION.

If you don’t know what some of the terms I just mentioned mean, don’t worry about it. With this blog I’m going to be an open book and share with you what these concepts are and how I’m using them in our business to help it grow and be competitive and profitable.

And I’ll never pretend to be some guru that knows all the answers, because I don’t. In some cases, you’ll be learning with me as I try something for the first time – and I’ll share that with you.

Many times, I’m going to have really great results – and I’ll share those with you.

Other times I may have not such great results – well, I’m going to share those with you as well.

Just like I’ve been able to help my investor-buyers based on my experiences, I plan to do the same with you and provide tremendous value as often as I can.

So buckle up and enjoy the ride!