Are you experiencing inconsistency in your real estate investing business to the point that your deal volume and income are fluctuating more than the price of gas at your local Exxon?
Maybe you’ve hit dry patches in your real estate investing business when you don’t have as much revenue coming in due to to a variety of reasons, like closing delays or inconsistent marketing.
Consistency is an area where many real estate investors struggle. Once your REI business hits a certain level, sometimes it’s challenging to remain consistent with prospecting, follow-up, marketing, and the relationship building that’s crucial to scaling your business.
So why is it that filling our pipelines with quality leads in order to propel business is the first activity that we neglect when we get overwhelmed? When you take a step back and recognize that next month’s revenue is contingent on this week’s prospecting efforts, you really begin to understand the critical nature of consistent effort.
As a real estate investor, you know there’s a lot of moving pieces in your business. And the fact is, if you’re trying to be the chef, the server, and the host in your business – something is bound to fall through the cracks.
When we have too much on our plates, often what takes a back seat is our marketing efforts for future deals – because it’s easy to get consumed with your current deal transactions.
One way that I’ve been able to create consistency in my business is to make a concerted effort to focus on revenue generating tasks and delegate everything else. You’re probably thinking, “easier said than done,” right?
Below I’ve listed a few ways to make you more efficient and fine tune your delegation skills, which will ultimately: increase your marketing consistency and deal volume, help you solely focus on revenue generating tasks, and take your business off of the income-roller coaster that none of us want to ride.
What’s My Next Steps?
If you’re in this business for the long run,the best time to start doing activities to create consistency is now.
Take the time to determine your entrepreneurial rate and hold yourself accountable. Hire a good VA, or someone locally, that you can delegate the tasks that are needed to propel your business forward (i.e. marketing) while you work on other high revenue generating activities. And measure EVERYTHING you’re looking to improve. Whether it’s the response rate to your marketing, the number of leads that you generate weekly, or the number of deals you do in a month. You have to track it to grow it.